Which social platform should I advertise on?+
It depends on who buys from you. B2B businesses usually get the most from LinkedIn, because you can target by job title, industry and company. Local and home service businesses usually do better on Facebook and Instagram. Sometimes the honest answer is that search should come first, and the free Leak Check will tell you.
What does a paid social media strategy include?+
Who you’re trying to reach, which platform they use, what you’ll say to them and what you’ll offer, how the audiences and budget are set up, and how results are tracked back to revenue. The Launch and Sprint deliver this before any ad goes live.
Are LinkedIn ads worth the higher cost?+
For B2B businesses with a high deal value, often yes. LinkedIn clicks cost more, but you're paying to reach the exact roles and companies you sell to. What matters is cost per qualified lead and pipeline, not cost per click, which is why we track results in your CRM.
What counts as a channel?+
Facebook and Instagram both run through Meta, so together they count as one channel. LinkedIn is one channel. Google and Microsoft Search together count as one. Retargeting under $500 a month on a second platform isn’t counted.
Should I run paid social and Google Ads together?+
Often, yes. Search captures people already looking for you, and social reaches the right people before they search and brings back visitors who left. Local Growth and Growth both cover two channels and run them as one system.
Are landing pages included?+
Paid social management plans focus on driving qualified traffic and send users to your existing website or landing pages. If you need dedicated high-converting landing pages built or existing pages revamped, we offer landing page copy ($150/page) and design ($250/page) packages. Full details are published on our pricing page.
Do you create the ad images and videos?+
We write the ad copy and creative briefs, and run the testing. Dedicated creative production, like video shoots or a full design team, isn't included in any plan.
Should I boost Instagram posts or run paid ads on Instagram?+
For leads, run ads. Boosting shows an existing Instagram or Facebook post to more people, usually optimised for likes and comments. Proper ad campaigns let you choose the goal, such as leads or website conversions, control the audience precisely, and test different ads against each other.
Is monthly management a contract?+
No. It’s month to month with no minimum term. Give 30 days’ notice and it ends. There’s no early-termination fee.
Does my ad budget run through you?+
No. The prices above are management fees only. Ad spend is billed directly by LinkedIn, Meta or Google to your own account and card, and stays under your control at all times.