Real numbers, published here, because “full transparency” should mean you never have to ask.
Not sure which one? Start with the free audit — it tells you whether you need the Sprint, Advisory, or neither. Common questions ↓
Who it's for: anyone considering the Sprint or Advisory. This is the qualifying step, not a stripped-down sales pitch.
One written document, delivered within 3–5 business days of the intake call, walked through live on a 20–30 minute call.
No account changes, no campaign edits, no ongoing access to ad accounts beyond what read-only review requires.
Who it's for: a business that needs the strategic foundation built or rebuilt before any campaign spend is justified, whether or not they continue into Advisory afterward.
Two working documents (positioning brief, campaign package) delivered across 3–4 weeks, each walked through live rather than dropped in an inbox.
More than one paid channel in scope (e.g., Google + LinkedIn instead of Google alone), more than 3 buyer personas to position against, or an existing account complex enough that the tracking audit takes real untangling before the spec can be written.
Campaign build/launch, ongoing optimization, or any paid media management. That's what Advisory is for. This is yours to keep and hand to any other agency, including staying with your current one.
Who it's for: a business past the Sprint (or with positioning already solid) that needs one channel run properly and kept honest, not a full marketing function.
A second channel, ad creative testing beyond routine iteration, and any messaging framework rewrite. The quarterly check-in flags drift, it doesn't rebuild the framework (that's a Sprint, discounted for existing Advisory clients if it comes to that).
Adds to Foundation. It doesn't just restate it bigger:
A third channel, full CRM-to-revenue attribution mapping, or landing page/CRO work. Those are what separates this from Full Funnel.
Adds to Growth. It doesn't just say “unlimited”:
Anything requiring a second full-time person (e.g., dedicated paid-social creative production, in-house design). Flag it as a referral or add-on rather than quietly absorbing it into a solo workload.
These are management fees. Any advertising budget goes directly to Google, Bing, or LinkedIn and stays under your control. It's never billed through me.
For comparison: a fractional CMO and a separate execution agency covering this same scope typically runs $18,000–$30,000 a month combined.
The free audit tells us which side of the range applies before you commit to anything. Each tier's “See full details” panel spells out exactly what pushes the price up (more channels, more personas, more untangling), so the number you get on a call isn't a guess.
Month to month, no minimum term. Give notice and it ends at the close of the current billing month — no early-termination fee.
Revenue is a starting signal, not a hard cutoff. Channel count and account complexity matter just as much, so the audit or Sprint output determines the tier, not the revenue band alone.
Yes, in either direction, effective the next billing month. Moving up usually follows the quarterly positioning check-in surfacing a new channel or scope worth adding.
No. The prices above are management fees only. Ad spend is billed directly by Google, Bing, or LinkedIn to your own account and card, and stays under your control at all times.
Nothing forces the next step. The positioning brief and campaign package from the Sprint are yours to keep and hand to your own team or another agency, no strings attached.