01
Spend without clear returns
Clievox identifies gaps in performance data and shows which decisions need better evidence.
Marketing Strategy & Growth Planning
Marketing Strategy That Drives Growth
Clievox helps SMBs and home service businesses identify what's holding their marketing back, spend smarter, and turn marketing activity into measurable business growth.
01 / AUDIT
Audit Spend Leaks
Find wasted clicks & lost leads
02 / POSITION
Position For Margin
Win on clear value, not price
03 / ROADMAP
Sequenced Roadmap
Target high-intent channels & ROI
✓
Built around business goals & revenue, not marketing vanity metrics.
One connected growth plan
Customer clarity
Smarter investment
Measurable outcomes
The real issue
More marketing isn't always the answer.
When leads stall and results are unclear, the problem may be the strategy behind the activity—not the amount of activity itself.
Find the gaps in your marketing ↗02
Clicks, but not enough customers
We assess your audience, offer, website, and journey to uncover conversion barriers.
03
Too many channels, no clear priority
We focus your efforts on the channels and activities that best fit your goals and resources.
04
Leads that don't become revenue
We examine lead quality, follow-up, and sales handoffs to find where opportunities are lost.
What Clievox does
A strategy that connects every moving part.
We bring your market, message, channels, budget, and measurement into one practical direction.
Every recommendation is shaped by your business model, growth goals, available resources, and the evidence we can access.
01Audit
Find the gaps
Review marketing activity, conversion paths, and performance data.
02Audience
Reach the right people
Define priority customers, needs, intent, and buying barriers.
03Positioning
Make your value clear
Strengthen differentiation, offers, and customer-facing messages.
04Channels
Choose with purpose
Prioritize the channels that fit your audience and objectives.
05Budget
Allocate intelligently
Connect investment decisions to goals, costs, and capacity.
06Conversion
Remove friction
Identify where prospects lose confidence or fail to take action.
07Measurement
Measure what matters
Define KPIs tied to leads, sales, acquisition costs, and value.
08Roadmap
Know what happens next
Turn the strategy into prioritized actions, owners, and timelines.
A connected customer journey
Full-funnel thinking
Connect the first click to the final sale.
Clievox looks beyond individual campaigns to understand how people discover, evaluate, contact, and buy from your business.
- ✓Align ads and messaging with the landing-page experience.
- ✓Identify friction between inquiry, follow-up, and purchase.
- ✓Measure meaningful outcomes, not just clicks and impressions.
Who we help
Built for businesses ready to make marketing work harder.
Different business models. One shared need: a clearer path from marketing investment to business results.
Small & medium businesses
Focus your budget, sharpen your positioning, and choose a marketing direction that supports sustainable growth.
Plan your next stage ↗
Home service businesses
Improve service-area targeting, lead quality, booking journeys, and the economics behind customer acquisition.
Build a better lead plan ↗Our process
From uncertainty to your next best move.
Clear steps. Practical recommendations. A plan grounded in your business—not a one-size-fits-all template.
01
Discovery
Understand the business
We establish your goals, customers, constraints, and current marketing challenges.
02
Audit
Assess the evidence
We review available data, channels, competitors, and conversion points.
03
Strategy
Set the direction
We develop recommendations for positioning, channels, budget, and measurement.
04
Roadmap
Prioritize the roadmap
We outline the actions, sequence, and indicators that will guide implementation.
What changes
Better decisions before bigger investments.
Instead of guessing which channel or campaign might work next, you operate from a clear, evidence-backed growth plan.
Every marketing decision is tied directly to customer fit and revenue outcomes.
01 / FOCUS
Clear priorities
Know what deserves attention first.
02 / CAPITAL
Smarter allocation
Give time and budget a defined purpose.
03 / POSITIONING
Stronger customer fit
Align your offer with real buyer needs.
04 / CLARITY
Visible performance
Track progress against meaningful goals.
Marketing Strategy Pricing
Clear pricing built around the level of direction you need.
Marketing activity without a clear direction can consume your budget without addressing the real problem. Choose a focused consultation, a complete 90-day strategy blueprint, or ongoing advisory support.
Clarity Session
$150
A focused session to identify your main marketing challenge and determine your next steps.
What's included
- ✓One 90-minute consultation
- ✓Review of your main business and marketing challenge
- ✓Discussion of target customers, offer and marketing activity
- ✓Up to three prioritised recommendations
- ✓A written summary of recommended next steps
Most Recommended
Build My Marketing Strategy ↗
Strategy Blueprint
$450
A structured marketing strategy designed to help you make better decisions about positioning, channels, budget and growth priorities.
What's included
- ✓Review of business model & existing marketing
- ✓Customer and competitor analysis using business data
- ✓Target audience and customer journey roadmap
- ✓Positioning, offer and messaging framework
- ✓Recommended channel mix (search, paid social, etc.)
- ✓Budget allocation, KPI and measurement plan
- ✓Prioritised 90-day roadmap + strategy presentation
Standard package covers one business, one primary market and up to three marketing channels.
Strategic Growth Partner
$750/mo
Ongoing strategic support for businesses that need to make informed marketing decisions as performance, budgets and priorities change.
What's included
- ✓Monthly marketing performance & business KPI review
- ✓One scheduled strategy meeting per month
- ✓Review of marketing budget and channel allocation
- ✓Lead quality and conversion bottleneck analysis
- ✓Prioritised monthly recommendations & updated action plan
- ✓Guidance coordinating internal teams and external vendors
FAQ
Questions worth answering up front.
Do I need a marketing strategy before running ads?
You can run ads without one, but they have to work much harder. If buyers can't tell why you're different, you end up competing on price and paying for clicks that don't convert. A clear strategy makes every ad, page and sales call say the same thing.
What is positioning in marketing?
Positioning is the place your business holds in a buyer's mind compared with the alternatives: who you're for, what you're best at, and why that matters to them. Good positioning makes the choice obvious. Weak positioning leaves buyers comparing on price.
What's the difference between a digital marketing strategy and a marketing plan?
Strategy decides who you sell to, what you say and why you win. The plan turns that into action: which channels, which campaigns, what to track and in what order. You get both, and the plan is specific enough to launch from.
Can I buy the strategy without ongoing management?
Yes. Nothing forces the next step. Everything you receive is yours to keep and hand to your own team or another agency, including the one you already have.
How long does it take?
A Clarity Session is completed in 90 minutes with summary recommendations delivered promptly. A Strategy Blueprint takes three to four weeks from onboarding audit to finalized 90-day roadmap.
How do I choose between Clarity Session, Strategy Blueprint, and Growth Partner?
If you need rapid direction on a specific hurdle, the Clarity Session ($150) provides 90 minutes of focused analysis. If you need a comprehensive 90-day positioning, messaging, and multi-channel roadmap, the Strategy Blueprint ($450) delivers the full framework. For ongoing monthly marketing direction and vendor coordination, choose Strategic Growth Partner ($750/mo).
Is this brand design, like a logo or visual identity?
No. This is positioning and messaging: what you say and why buyers should choose you. It works with your existing logo and visual brand.
Start with strategy
Before you spend more, find out what needs to change.
Tell Clievox where marketing is falling short. We’ll discuss your goals and the right level of strategic support for your business.
Get Started
Find the leak before you spend another dollar.
Growing fast? Stuck? Either way, you need to know what's working.
Your free audit shows you four things:
01What's working
02What's wasting money
03Where leads are being lost
04What we'd fix first
Our team reviews every audit personally. About the team →