I bring SaaS-grade Google, Bing, and LinkedIn Ads management and real business-intelligence reporting to small and mid-sized businesses — so every dollar you spend traces back to a real customer, not just a click.
If any of this sounds like your business, you're not alone — and it isn't your fault.
I'm paying for ads every month and I couldn't tell you if they're actually making me money.
My last agency sent reports full of clicks and impressions. Nobody ever mentioned revenue.
I signed a 12-month contract, and now I'm stuck paying for something that isn't working.
I get plenty of leads. Almost none of them turn into paying customers, and no one can tell me why.
I don't have a marketing team, so half of what I'm told just doesn't make sense.
Every agency wants a $5,000-a-month retainer before they'll even take a meeting.
None of that is a marketing problem. It's a visibility problem — and closing that gap is exactly what business intelligence is for.
Platforms & tools I work in
My background is in business intelligence and growth marketing, built running paid acquisition and reporting for SaaS companies — where every campaign has to answer to a CAC target and every dashboard has to hold up in front of leadership. I'm Google Ads Search certified, and run Bing and LinkedIn Ads with the same standards.
I bring that same discipline to small and mid-sized businesses that don't have a SaaS-sized budget or an in-house analytics team: campaigns built on real intent data, and reporting that shows what's driving growth. No junior account managers, no black-box reporting — you work directly with the person running your campaigns.
Paid acquisition and the reporting to back it up — grouped by how each channel actually works, built to fit a business that doesn't have an agency retainer to spare.
High-intent search campaigns on the two engines that catch people who are ready to buy.
If you're spending on Google Ads without knowing which clicks turn into customers, that's the first thing I fix. High-intent keyword targeting, a disciplined negative-keyword list, and conversion tracking tied to real outcomes — so you stop paying for traffic that was never going to buy.
Most small businesses only run Google, which means paying premium prices for all their search traffic. Bing reaches the same high-intent searchers — often desktop, often B2B — for less. I run it with the same structure and care as Google, so you get more reach without paying more.
B2B targeting by role, industry, and company size — where SaaS growth marketing experience applies most directly.
Generic social targeting wastes budget reaching people who will never buy from you. If you sell to other businesses, LinkedIn lets us target the actual decision-makers — by role, industry, and company size — so your budget reaches people who can actually say yes.
The layer that connects ad spend to revenue, no matter which channels above you run.
Clicks and impressions don't pay your bills — revenue does. I build dashboards that connect your ad spend directly to pipeline and closed revenue, so you can finally answer the question every platform report dodges: is this actually working?
Every engagement includes all four — paid media, reporting, and direct access to me. No add-on fees, no upsells.
Before touching a single campaign, I look at what's actually happening in your accounts and your numbers — the same rigor I'd apply for a company with a board asking hard questions. The plan comes second.
Dashboards only matter if they change what you do next. I build reporting that tells you exactly where to move budget — not one more chart to scroll past.
If a request won't work, I'll tell you why — the same way I'd push back in a strategy meeting. No account executive just nodding along to keep the retainer.
The same rigor a larger company pays a full team for, sized and priced for a business that doesn't have that budget.
A full teardown of your current accounts, tracking, and reporting before anything changes, and before you spend a cent.
New campaign structure, targeting, and a reporting dashboard, live within a couple of weeks.
Ongoing hands-on management with plain-English reporting you can actually use.
See exactly what's working and what's wasted before you spend a cent.
Month-to-month. If it's not working for you, you can leave anytime.
You talk to me — never an account manager who's never seen your business.
Whether you sell directly to consumers or to other businesses, the same principles apply — precise targeting and reporting that connects to revenue.
Businesses that rely on inbound calls and form fills — home services, professional services, local providers — and need every dollar of ad spend accounted for.
Companies selling to other businesses that need to reach specific roles and industries instead of a broad audience — where my growth marketing background applies directly.
Business owners who want to build real marketing literacy — not just outsource it — so they can make informed decisions long after any project ends.
Direct response from me — no sales reps, no automated sequences.